In: Uncategorized
21 May 2010Counterfeit tickets are an inevitable truth in today’s high-tech world, and businesses of every size are looking for effective ways to protect their revenue. Lenticular technology has been commonly used for advertisement flyers, business cards and giveaways, but rarely combined with wristbands, surprisingly. Only a handful of companies are successfully producing these anti-counterfeit wristbands as a non-transferable admission solution.
Lenticular wristbands have incredible animation abilities including flip (switching from one image to another), motion (splitting a video clip into many images to give the illusion of movement) and zoom (continually increasing the image size, so it appears to be getting closer). Combined with the fact that lenticular wristbands are virtually impossible to copy, makes them a very valuable concept to implement in small – large venues, arenas, sports complexes, and event sites. Not only are 3D images proven to increase customer view rate dramatically, but depending on the lenticular effect, you have the ability to double and triple your advertising space simply by flipping multiple images within one ad.
As if that weren’t enough to convince you, some wristband companies even produce these wristbands with additional security devices like Taggants, which can only be verified upon event admission by handheld scanners supplied by the wristband manufacturer.
No matter what size the venue, 3D Lenticular wristbands make sense. The fact that such a highly effective tool used for security, is also an “in your face” advertising platform just makes the wristband concept that much more powerful. And in a day where even the most honest person would do anything to save a buck, these high-security measures are inevitable for corporate profit protection.
STAND OUT FROM THE CROWD
INNOVATIVE LENTICULAR ADVERTISING SOLUTIONS THAT WILL ADD “WOW” TO YOUR CAMPAIGNS AND EVENTS
Advertising and Marketing companies are always looking for the most in-your-face way to promote their business, products and services. So what is the best solution to efficiently spend promotional budgets, and still run an effective campaign? Companies across North America are recognizing the need for inexpensive and eye-catching marketing tools. Technologies like iXtreme 3D Lenticular printing has proven to be so successful for wristband companies that use it, that these same companies are now offering the innovative printing technique in fresh varieties, including business cards and movie posters. Lenticular card advertising has had incredible success thus far, and is rapidly growing with increased recognition from sports arenas, global concert tours, advertising companies and marketing departments for companies of every business type.
Lenticular cards are one of the most affordable, and effective types of printing in the industry, and have been a popular choice for business cards, lanyard inserts, postcard advertisements, posters and display signs. Some manufacturers even have in-house graphics departments who design custom artwork to make promotional content “pop” with great effects like “flipping” images, 3D animation and motion effects (check out their website for examples). However, it is critical that when choosing a Lenticular provider, the chosen manufacturer has proof that they only produce products with materials that meet all FDA and CPSIA requirements (a large problem recently for offshore companies looking to provide similar products to North America).
3D (lenticular) animation not only increases customer view rates dramatically while they flip back and forth, staring at the advertisement, but it also makes these 3D marketing tools unforgettable. Lenticular business cards won’t get lost in a pile of recent contacts, and the 3D animated poster competing with other ads at a sports complex will be the one remembered in a crowd. The fact that 3 times the advertising space (flipping between 3 images) is available for the same space as a basic two-dimensional poster, simply makes this promotional tool a superstar and winner for campaigns and events.
Caramie Eaid is a copywriter for Medtech Wristbands. Check out Medtech’s website at http://www.medtechgroup.com for more information about lenticular products, and to view various animation effects!