It is my belief that Bing users are primarily buyers, while Google users are mostly researchers (and sometimes buyers). So, what does this mean if you’re a small business? It means you could be wasting a lot of time and money on programs like AdWords. I never thought I’d say this, but maybe you should be putting your money towards Microsoft Advertising Center. Why?

It’s clear: Bing users are shopping, so that is where you need to be.

You may be saying to yourself, “Where did you get that garbage piece of information, it doesn’t even make sense. Furthermore Google has like 60% or more of all searches”. Well let me break it down for you.

Bing Users Have Money

Most consumers do not care about search engines; they care about finding what they want. Most people that use Bing are 35 years of age or older. They use it primarily because it is preloaded on to their computers and they don’t know any better (or maybe an ad steered them there). These people are financially established and ready to buy.

Bing makes it easy for people to buy

When searching for a particular product, Bing lists the shopping results very nicely. Although they haven’t unraveled a small business option like the big G (Google base), they are offering Bing cash back, which really catches consumer attention. Bing labels itself as a decision engine. It really encourages you to pull the trigger on things. It, frankly, scares the hell out of researchers.

I do my research on Google and my shopping in Bing.

Traits of the majority of Bing Users

Financially Established Aged 35 and up Straight Forward Searches Less research based queries

Traits of Bing Search Engine

Made for Consumers Not good for information Rewards you for buying products Really pushes you to make fast decisions

Now, if Bing really only accounts for around 12-15% of the search market, will it really make a difference for a business to advertise on it?

I guess you ask yourself the following question: Do you want 12% of buyers looking for you? Or do you want information heads?

Also, check out custom wristbands.

Promotional bar accessories often carry much more advertising staying power than paper printed advertising, unless the printed paper products you’re talking about are paper cubes, notepads, notebooks and sticky notes. With your logo printed on cubes, notepads, notebooks or Post-it notes, every note written will carry your logo or marketing message to another potential client.

Print4half.com offering Promotional Bar Accessories at half the price and greater quality. Promotional Bar Accessories performing a major role in brand awareness, new customer generation and new product introductions. Printing on those Promotional Bar Accessories should be attractive enough to get a notice from the people.

Advantages of Promotional Bar Accessories

Creation and Retention of Interest – If the promotional bar accessories you’re giving away are useful and durable, recipients would no doubt be able to use them for a long time. Consequently, they can become your customers in the future because the imprinted logo or brand name on the promotional bar accessories constantly reminds them of how they got the product in the first place.

Trade Show Traffic Generation – If you are joining a trade show, one way of encouraging people to visit your booth is to offer promotional bar accessories. And to make sure that the benefit’s mutual, make sure that you attach a pamphlet to the product or require people to listen to you first before allowing them to proceed to the “next step” and accept their “reward”. When others see people flocking to your booth, curiosity will usually prompt them to join in and the cycle goes on and on.

Free Samples as promotional bar accessories – If you’ve got a new product to introduce to the market, you can give samples away and allow prospective customers to experience for themselves the benefits of your latest product. This can even be a more affordable marketing solution since you don’t have to make use of the services of another manufacturing company. In this instance, it’s your own factory that’s manufacturing the products you intend to give away for promotional use.

Custom Promotional items are also used in politics to promote candidate and their manifesto. Wristband, used to promote cancer awareness and raise funds to support cancer survivorship programs and research.

The first known promotional products in the United States are commemorative buttons dating back to the election of George Washington in 1789.

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Website: http://www.print4half.com

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Lenticular wristbands have incredible animation abilities including flip (switching from one image to another), motion (splitting a video clip into many images to give the illusion of movement) and zoom (continually increasing the image size, so it appears to be getting closer). Combined with the fact that lenticular wristbands are virtually impossible to copy, makes them a very valuable concept to implement in small – large venues, arenas, sports complexes, and event sites. Not only are 3D images proven to increase customer view rate dramatically, but depending on the lenticular effect, you have the ability to double and triple your advertising space simply by flipping multiple images within one ad.

As if that weren’t enough to convince you, some wristband companies even produce these wristbands with additional security devices like Taggants, which can only be verified upon event admission by handheld scanners supplied by the wristband manufacturer.

No matter what size the venue, 3D Lenticular wristbands make sense. The fact that such a highly effective tool used for security, is also an “in your face” advertising platform just makes the wristband concept that much more powerful. And in a day where even the most honest person would do anything to save a buck, these high-security measures are inevitable for corporate profit protection.

STAND OUT FROM THE CROWD
INNOVATIVE LENTICULAR ADVERTISING SOLUTIONS THAT WILL ADD “WOW” TO YOUR CAMPAIGNS AND EVENTS

Advertising and Marketing companies are always looking for the most in-your-face way to promote their business, products and services. So what is the best solution to efficiently spend promotional budgets, and still run an effective campaign? Companies across North America are recognizing the need for inexpensive and eye-catching marketing tools. Technologies like iXtreme 3D Lenticular printing has proven to be so successful for wristband companies that use it, that these same companies are now offering the innovative printing technique in fresh varieties, including business cards and movie posters. Lenticular card advertising has had incredible success thus far, and is rapidly growing with increased recognition from sports arenas, global concert tours, advertising companies and marketing departments for companies of every business type.

Lenticular cards are one of the most affordable, and effective types of printing in the industry, and have been a popular choice for business cards, lanyard inserts, postcard advertisements, posters and display signs. Some manufacturers even have in-house graphics departments who design custom artwork to make promotional content “pop” with great effects like “flipping” images, 3D animation and motion effects (check out their website for examples). However, it is critical that when choosing a Lenticular provider, the chosen manufacturer has proof that they only produce products with materials that meet all FDA and CPSIA requirements (a large problem recently for offshore companies looking to provide similar products to North America).

3D (lenticular) animation not only increases customer view rates dramatically while they flip back and forth, staring at the advertisement, but it also makes these 3D marketing tools unforgettable. Lenticular business cards won’t get lost in a pile of recent contacts, and the 3D animated poster competing with other ads at a sports complex will be the one remembered in a crowd. The fact that 3 times the advertising space (flipping between 3 images) is available for the same space as a basic two-dimensional poster, simply makes this promotional tool a superstar and winner for campaigns and events.

The present business scenario is characterized by tough competition of an unprecedented nature. As such the marketers are on a constant lookout for innovative and catchy ways to make their products or services known to the world. In this situation, the silicon wristbands can play a vital role in publicizing about a particular business entity.

How can silicon wristbands help promote your company’s name? The advertising potential of the silicon wristbands lie in their stylish appeal to the young generation. In fact collecting wristbands have become a fond hobby for a sizeable section of the American population this day.

They come in wide variety and are so stylish that everybody-male, female, child or adult-all can wear them with all types of attire. Another fun thing about this versatile wrist accessory is that, they can be worn in variety of occasions; they do not look out of place along with your workplace dress code, nor do they look odd with your sports gear.

These features allow you to cover a larger target area with immense visibility. And you know-greater the visibility the bigger is the publicity for your company.

So you see, that silicon wristbands with their huge range of application can send across your message not only efficiently but really far and wide. But there is yet another benefit of using silicon bands as advertising tool for your organization and that relates to its cost effectiveness. As compared to other promotional tools such as television commercials, the silicon band gifts involve lower costs and investments.

As a result silicon wristbands are being used for advertising purposes by variety of organizations. Starting from the multi-national corporations to public services, from clubs to non-profit organizations the silicon wristbands seem to emerge as the most wanted promotional weapon for all types of entities seeking publicity.

When you are using silicon wristbands for advertising purposes you have to take care of one thing: you have to customize the pieces according to your specific aim. For that you have to emphasize on three factors: color, logo and the slogan. All these three factors have to be in perfect sync with the spirit of your brand or organizational objective.

The silicon band manufacturers generally maintain catalogues from which you can choose the color and design of the piece that best complements your company objectives. After that it will be your responsibility to supply your company logo to the manufacturer. At the same time you have to provide the slogan too. The manufacturer will get your company logo and slogan printed onto it either by the process of embossing or debossing or laser printing.

Thus customized, the wristband of your choice is now ready to circulate your company’s name among a wide section of your target customers and you get much needed publicity for your company in a simple and cost effective manner.

How Did It Start?

There are many ideas how these wristbands came about. Many people will remember when they were used to bring money in for charities. This is probably one of the first times they were really seen as a tool for advertising. A lot of companies not use the fun colors and easy printing options to get the word out about their business.

Why Businesses Use Them

There are several businesses that use silicone wristbands for advertising, but some people don’t quite understand why it would help them to do this. The easiest answer is that businesses know that they are easy to pass from person to person and that does help get the word out to potential customers. Some businesses may also choose to throw them out to people when they are advertising through a parade or other social way.

These silicone wristbands can be customized with the colors that they are and how the message can be seen on the band. Some will have the name of the business embedded into the silicone itself, others may print to the silicone so that it can be seen easier. This is the choice of the company and can make a difference in the amount that they are paying for their wristbands.

When you are looking at silicone wristbands for your business, keep in mind what you want to get out of them and what it is that you are looking to spend. Sometimes the lower priced solutions are going to be the best for the business. The fact that a lot of people are wearing these bands can’t hurt your business and may even attract new ones to you.

Advertisement and Marketing companies are always looking for a fresh and innovative way to make their products and services noticed, and desired. The best way to do that is to remain one step ahead, and always be the first to introduce the newest, flashiest advertising platform. As certain as that is, finding the “best” way, is far from easy. Two major factors to take into account: “Where is the advertisement, and how often will people see it?” and “How much does it cost?”. These two variables often battle each other for priority, and are rarely maximized simultaneously.

Wristbands are the solution. Wristbands are already in existence for most large (and some small) events like sporting arenas, concert venues and fundraising events, so implementing wristbands as an advertising tool is virtually effortless.

”WHERE IS THE ADVERTISEMENT, AND HOW OFTEN WILL PEOPLE SEE IT?”

How often do you look at your watch? How often do you take a drink? How often do you write something down, or look at your phone? How often do you use your hands, for any function throughout the day? The point is, advertising on wristbands is the most promising place to be noticed by customers, and frequently. It is a 24/7, in-your-face marketing tool. Advertising on an admission wristband, initially intended for tracking attendance or verifying a ticket purchase, is a guaranteed way to reach your customers, and increase their view rates. And wristband manufacturers who use full color customization, are the ideal company to design wristbands for security, advertising and sponsorship. Wristbands that are customized to include discounted future visits, coupons to visit sponsors and “bounce back” incentives, are naturally going to increase traffic for future events and to sponsor locations, long after the initial event has commenced.

”HOW MUCH DOES IT COST?”

There are a variety of wristband styles, sizes and materials available that can vary the cost of each band dramatically. Most wristband companies will offer a wide range of wristband types to cater to every budget. Wristbands made of tear-resistant paper (Tyvek), plastic and vinyl wristbands, incredibly popular silicone wristbands, and even photographic and lenticular (animation) wristbands are commonly available with some wristbands starting at just pennies per band. And if the budget is still not flexible, subsidize wristband costs by advertising main sponsors and supporters on the wristband. Using wristbands as leading advertising space for them, and a virtually FREE security and admission wristband for the venue.

Whether event sites are currently using wristbands or not, it seems obvious to implement this tool for marketing, if not for increased security and revenue protection. And if using wristbands for one, why not save effort and money by utilizing the full capabilities of customized wristbands for all advertising objectives?

LIMITLESS OPPORTUNITIES FOR ADVERTISING USING CUSTOM PRINTED WRISTBANDS

Promote and Advertise Your Event Logo, Products and Services Boost Revenues, Revisits and Repurchases!

When most people think of wristbands, they think “rock concert”, “water park” or “all-inclusive vacation”. And most people are right. Wristbands are typically used to identify customers who have purchased a ticket, registered at a resort or have access to special areas. Although these methods have worked efficiently for years, and people have grown to expect wristbands at venues like these, it seems one very valuable opportunity is being missed. Custom wristbands have limitless opportunities, and are not just effective for marking someone with “VIP” or “UNDER AGE”, but can easily include advertising, and promotional material. Many sports venues and concert tours pull in numerous high-paying sponsors to buy advertising space on billboards, beverage cups and projector screens. As much as these methods can be successful, the existing wristbands that are used for security and identification, that are looked at as often as a wristwatch, are being ignored as advertising space.

Custom wristbands that are used at events like these are often kept for years by visitors, as a memento or keepsake, so knowing that the bands aren’t going to be cut off and thrown out once used is just another reason to apply them as a marketing tool. Some companies use the wristband customization forum to print bounce back opportunities for their customers, suggesting that their “next visit” will be at a discounted rate. For sponsors, using wristbands as a coupon or discount voucher will drive business, after the event, to their locations to redeem their wristband for free or discounted product and services.

The sponsorship portion of customized wristbands is also beneficial for groups and organizations that require an identification system for admission, but don’t have the budget or funding to do so. Making the wristband an advertising platform for major sponsors is an easy, cost-effective way to tackle marketing, and security.

Wristband companies typically offer a wide range of wristband options, and seasoned manufacturers are able to provide full customization services. From paper wristbands (Tyvek), to plastic and vinyl bands, even 3D animation wristbands and full-color photographic wristbands, industry-known manufacturers have custom wristbands for every budget. A good wristband producer will also be able to provide documentation showing that they follow all North American product standards, including lead-free inks and the latest CPSIA standards.

Frequent wristband purchasers that were typically ordering bands to identify guests, have started to include sponsor information, websites and logos. If they are customizing their wristbands for security, why not take advantage of all that advertising space, too?